UK Data Service data catalogue record for:

Food and You Survey, 2010

Title details

SN: 6739
Title: Food and You Survey, 2010
Alternative title: Food and You Survey: Wave 1
Persistent identifier: 10.5255/UKDA-SN-6739-1
Series: Food and You Surveys, 2010-
Depositor: TNS-BMRB
Principal investigator(s): Food Standards Agency
Sponsor(s): Food Standards Agency
Other acknowledgements: The Policy Studies Institute and the University of Westminster were additional research consortium members.


The citation for this study is:

Food Standards Agency,TNS-BMRB. (2011). Food and You Survey, 2010. [data collection]. UK Data Service. SN: 6739,

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Subject Categories

Consumer behaviour - Economics
Nutrition - Health
Social attitudes and behaviour - Society and culture


Abstract copyright UK Data Service and data collection copyright owner.

The Food and You Survey was commissioned by the Food Standards Agency (FSA) to collect robust information on the UK public's reported behaviour, attitudes and knowledge towards food issues (such as food safety and healthy eating). A consortium comprising TNS BMRB, the Policy Studies Institute (PSI) and the University of Westminster carried out Waves 1 and 2 of the survey in 2010 and 2012 respectively. Wave 3 was conducted in 2014 by TNS BMRB.

Further information may be found on the FSA's Food and You Survey webpage.

The main aim of the Food and You Survey, 2010 was to collect quantitative information about the UK public's attitudes, beliefs and values towards food issues (such as food safety and healthy eating), as well as their food-related behaviour, in order to ensure a sound social science evidence base to support policy making at the FSA and across relevant government departments. The survey also collected supporting information on lifestyle, such as eating habits, shopping and eating outside the home, all of which may influence food behaviours. More specifically, the objectives were to collect quantitative information to enable the Agency to:
  • monitor public understanding of, and engagement with, the FSA's aims of promoting healthy eating and improving food safety
  • assess public attitudes to new developments, such as emerging food technologies
  • identify the complex influences on knowledge, attitudes and behaviour
  • assess knowledge of, and response to, messages and interventions aimed at raising awareness and changing behaviour
  • identify specific target groups for future interventions (e.g. those most at risk or those where there is likely to be the greatest impact)
  • monitor changes over time in attitudes and behaviour; and
  • broaden the evidence base and develop indicators to assess progress in fulfilling the FSA's strategic plans, aims and targets.
Main Topics:
The 2010 questionnaire covered the following topics:
  • household information
  • healthy eating
  • shopping
  • food safety
  • physical activity
  • physical measurements (respondents' perception)
  • demographics

Coverage, universe, methodology

Dates of fieldwork: March 2010 - August 2010
Country: United Kingdom
Spatial units: Countries
Government Office Regions
Observation units: Individuals
Kind of data: Numeric data
Individual (micro) level
Universe: National
Adults aged 16 years and over, resident in the UK.
Time dimensions: Repeated cross-sectional study
Sampling procedures: Multi-stage stratified random sample
Method of data collection: Face-to-face interview
Weighting: Weighting used. See documentation for details.

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Administrative and access information

Date of release:
First edition: 30 March 2011
Copyright: Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen's Printer for Scotland
Access conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions of access for further information.
Availability: UK Data Service
Contact: Get in touch


Title File Name Size (KB)
User Guide 6739userguide.pdf 1199
Study information and citation UKDA_Study_6739_Information.htm 18
READ File read6739.htm 10
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By principal investigator(s):
Prior, G. et al. (2011) Exploring food attitudes and behaviours in the UK: findings from the Food and You Survey 2010, London: Food Standards Agency. Retrieved March 28, 2010 from

Prior, G. et al. (2013) Exploring food attitudes and behaviours in the UK: findings from the Food and You Survey 2012, London: Food Standards Agency. Retrieved May 16, 2013 from

Prior, G. and Taylor, L. (2013) Food and You Wave 2: questionnaire testing report, London: Food Standards Agency. Retrieved May 16, 2013 from

Resulting from secondary analysis:

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