|The main aim of the Food and You Survey, 2010 was to collect quantitative information about the UK public's attitudes, beliefs and values towards food issues (such as food safety and healthy eating), as well as their food-related behaviour, in order to ensure a sound social science evidence base to support policy making at the FSA and across relevant government departments. The survey also collected supporting information on lifestyle, such as eating habits, shopping and eating outside the home, all of which may influence food behaviours. More specifically, the objectives were to collect quantitative information to enable the Agency to:
- monitor public understanding of, and engagement with, the FSA's aims of promoting healthy eating and improving food safety
- assess public attitudes to new developments, such as emerging food technologies
- identify the complex influences on knowledge, attitudes and behaviour
- assess knowledge of, and response to, messages and interventions aimed at raising awareness and changing behaviour
- identify specific target groups for future interventions (e.g. those most at risk or those where there is likely to be the greatest impact)
- monitor changes over time in attitudes and behaviour; and
- broaden the evidence base and develop indicators to assess progress in fulfilling the FSA's strategic plans, aims and targets.