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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_2M4
LabelWhere see/ hear adverts?
Question text Where did you see, hear or read about this/these advertisement(s)? Radio adverts
Responses
1 Television adverts 6
2 Magazine adverts 9
3 Newspaper adverts 10
4 Radio adverts 46
5 Posters 51
6 Cinema 5
7 Leaflet 34
8 Video 2
9 Somewhere else 11
10 Don t know 0
Sysmiss 1720
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.2 CODE ALL THAT APPLY
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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