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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_2M6
LabelWhere see/ hear adverts?
Question text Where did you see, hear or read about this/these advertisement(s)? Cinema
Responses
1 Television adverts 2
2 Magazine adverts 1
3 Newspaper adverts 0
4 Radio adverts 2
5 Posters 1
6 Cinema 6
7 Leaflet 11
8 Video 5
9 Somewhere else 4
10 Don t know 0
Sysmiss 1862
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.2 CODE ALL THAT APPLY
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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