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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM2266BM1
LabelWhat did these adverts say/ show?
Question text Thinking still about the adverts you saw in (a) magazine(s), can you describe what they said or showed?
Responses
1 Nightclub 0
2 Kite 1
3 Lake 2
4 Rowing 4
5 Towel 0
6 Tree 1
7 Wallpaper 0
8 Window 1
9 Fun 11
10 Feel more confident 7
11 Feel better about yourself 23
12 Feel more positive 7
13 Feel good on inside 9
14 Look good on outside 9
15 Physically active half an hour a day 13
16 Do something you enjoy 4
17 Do something like swimming, rollerbladin 24
18 Other 165
19 Don t know 145
Sysmiss 1468
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsDO NOT PROMPT CODE ALL THAT APPLY
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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