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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_7C
LabelClub - is aimed at someone like me
Question text I am now going to read out three statements about this advertisement and I'd like you to tell me to what extent you agree or disagree with them, choosing your answers from the card: This advert is aimed at someone like me
Responses
1 Completely agree 17
2 Moderately agree 14
3 Slightly agree 15
4 Neither agree nor disagree 11
5 Slightly disagree 13
6 Moderately disagree 9
7 Completely disagree 25
8 Don t know 3
Sysmiss 1787
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.AG
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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