This site uses cookies

Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.

For more detailed information please check our Cookie notice.

Necessary cookies

Necessary cookies enable core functionality. This website cannot function properly without these cookies.

Cookies that measure website use

If you provide permission, we will use Google Analytics to measure how you use the website so we can improve it based on our understanding of user needs. Google Analytics sets cookies that store anonymised information about how you got to the site, the pages you visit, how long you spend on each page and what you click on while you're visiting the site.

 

Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_8A
LabelMain message of kite advert?
Question text What would you say is the main thing this advert is trying to tell you?
Responses
1 Fun 25
2 More confident 9
3 Better about yourself 27
4 More positive 5
5 Feel good on inside 12
6 Look good on outside 2
7 Active half an hour a day 6
8 Do something enjoy 15
9 Do e.g swimming 8
10 Other 68
11 Don t know 15
Sysmiss 1702
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOW ADVERT C226.8(WOMAN FLYING KITE)
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
UKRI logo

Funded by UKRI through the ESRC with contributions from our partners.

© 2025 UK Data Service
We are supported by the University of Essex, University of Manchester, Jisc, UCL and University of Edinburgh. We are funded by UKRI through the Economic and Social Research Council.