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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_11A
LabelMain message of towel advert?
Question text What would you say is the main thing this advert is trying to tell you?
Responses
1 Fun 2
2 More confident 5
3 Better about yourself 21
4 More positive 4
5 Feel good on inside 7
6 Look good on outside 7
7 Active half an hour a day 4
8 Do something enjoy 4
9 Do e.g swimming 1
10 Other 29
11 Don t know 16
Sysmiss 1794
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOW ADVERT C226.11(WOMAN WITH TOWEL ON HEAD) DO NOT PROMPT
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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