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Variable

UK Data Service variable record for:

Workplace Employee Relations Survey, 2004: Cross-Section Survey, 2004 and Panel Survey, 1998-2004; Wave 2

Variable Details

VariableKRANK2
LabelFactors important to competitive success of product/service (2)
Question text Aside from price and quality, what two factors are most important to the competitive success of your (main) product or service? Response 2
Responses
1 Offering a complex product or highly-skilled service 82
2 Offering a product or service with unique features 122
3 Developing new products or services 114
4 Customising to meet the needs of particular customers 305
5 Maximising availability or minimising delivery times 167
6 Offering a high level of customer service 630
7 Other (please specify) 18
95 Other specific answer. EDITOR: PLEASE USE CODES ABOVE IF POS 0
96 Vague/irrelevant answer 0
97 EDITOR CANNOT DEAL WITH 0
-9 Refusal 0
-8 Don't Know 0
DisclaimerPlease note that these frequencies are not weighted.
LocationWorkplace Employee Relations Survey, 2004: Cross-Section Survey, 2004 and Panel Survey, 1998-2004; Wave 2
Interviewer InstructionsPlease code up to TWO responses.
UniverseCross-section survey: all establishments in Britain with five or more employees and operating in Sections D-O of the Standard Industrial Classification (SIC2003). The panel element was conducted with managers from establishments that had taken part in the WERS 98 cross-section management survey.;Employees;Establishments;Managers;Trade union officers;National
SamplingOne-stage stratified or systematic random sample; Multi-stage stratified random sample
Study TypeRepeated cross-sectional study
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