This site uses necessary cookies

Some of these cookies are essential. Strictly necessary cookies enable core functionality, without which, the website cannot function properly. For more detailed information please see our Cookie Policy.

Website stats

We use Matomo Analytics to understand how our website is used and to improve your experience. This tool gathers limited information about the device you use to access the UK Data Service website. To learn more, please see our Privacy Policy.

 

Variable

UK Data Service variable record for:

Content Analysis of Media Coverage of the 2015 British General Election

Variable Details

VariableriskTaking
LabelGenerally speaking, how willing are you to take risks?
Responses
1 Very unwilling to take risks 2134
2 Somewhat unwilling to take risks 11194
3 Somewhat willing to take risks 15725
4 Very willing to take risks 1516
Sysmiss 156
DisclaimerPlease note that these frequencies are not weighted.
LocationContent Analysis of Media Coverage of the 2015 British General Election
UKRI logo

Funded by UKRI through the ESRC with contributions from our partners.

© 2026 UK Data Service
We are supported by the University of Essex, University of Manchester, Jisc, UCL and University of Edinburgh. We are funded by UKRI through the Economic and Social Research Council.