UK Data Service data catalogue record for:
|Title:||BBC Great British Class Survey, 2011-2013|
|Depositor:||British Broadcasting Corporation|
Savage, M., London School of Economics and Political Science. Department of Sociology
Devine, F., University of Manchester. Manchester Business School
British Broadcasting Corporation
Laurison, D., London School of Economics and Political Science. Department of Sociology
Cunningham, N., University of Manchester. Centre for Research on Socio-Cultural Change (CRESC)
Taylor, M., University of Sheffield. Department of Sociology
Miles, A., University of Manchester. Centre for Research on Socio-Cultural Change (CRESC)
Li, Y., University of Manchester. Cathie Marsh Institute for Social Research (CMIST)
Wakeling, P., University of York. Department of Education
Economic and Social Research Council
British Broadcasting Corporation
The citation for this study is:
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Abstract copyright UK Data Service and data collection copyright owner.The aim of the Great British Class Survey project was to understand the landscape of class and stratification in contemporary Great Britain. It was a joint project between the British Broadcasting Corporation (BBC) Lab UK, BBC Current Affairs, and a team of academic researchers. The BBC initiated the research as part of an interest in exploring class dynamics in the UK in a new way, both theoretically and methodologically. Theoretically, the set of questions was inspired by Pierre Bourdieu's 'capitals' approach to social stratification; thus many questions are similar or identical to those in the Culture, Class, and Social Exclusion survey carried out by some of the academic team in 2003-2005. Methodologically, the GBCS was primarily carried out online, and included an interactive component as well as integration into social media platforms such as Facebook and Twitter. The survey was widely publicized by the BBC, and completed by 326,712 respondents - 298,571 of them in the UK. Because the GBCS was a non-representative, non-random-sample survey, respondents were disproportionately university-educated and higher-income, paralleling the demographics of BBC viewership. A representative sample survey with identical questions was also carried out by the research firm GfK in order to facilitate comparison between GBCS respondents and the population of the UK as a whole.
Further information about the GBCS can be found on the BBC Great British Class Survey webpage. The web survey is no longer online, but the 'class calculator' derived from initial analysis of the GBCS is available there.
Topics covered in the GBCS and GfK surveys included cultural participation and tastes, social network and social capital, income and occupation, attitudes towards social mobility, media consumption, and political participation.
|Dates of fieldwork:||January 2011 - July 2013 - (The GfK survey was conducted in April 2011.)|
|Kind of data:||
Individual (micro) level
The majority of respondents were based in Great Britain, which was the major focus of the study, but as the GBCS was web-based, 28,141 people outside the UK also responded to the survey (see Abstract).
Cross-sectional (one-time) study
Multi-stage stratified random sample; Volunteer sample
The face-to-face GfK survey used a multi-stage stratified random sample. The web-based GBCS was a volunteer sample - see Abstract.
|Number of units:||GBCS: 326,712 cases. GfK survey: 1,026 cases.|
|Method of data collection:||
|Weighting:||The GfK survey includes weights to make data representative of UK, but weighting is not applicable to the GBCS web survey.|
|CULTURAL PARTICIPATION||DISABILITIES||ECONOMIC ACTIVITY|
|EDUCATIONAL BACKGROUND||EMPLOYMENT||ETHNIC GROUPS|
|EXPENDITURE||FIELDS OF STUDY||FOOD|
|HOUSING TENURE||INCOME||INTERNET USE|
|INTERPERSONAL TRUST||LEISURE TIME ACTIVITIES||MARITAL STATUS|
|POLITICAL INFLUENCE||POLITICAL PARTICIPATION||QUALIFICATIONS|
|RADIO LISTENING||SAVINGS||SOCIAL ATTITUDES|
|SOCIAL CAPITAL||SOCIAL CLASS||SOCIAL MEDIA|
|SOCIAL MOBILITY||SOCIAL NETWORKS||SOCIAL PARTICIPATION|
|SOCIAL SUCCESS||SOCIAL VALUES||SOCIO-ECONOMIC STATUS|
|SUPERVISORY STATUS||TELEVISION VIEWING|
|Date of release:|
|First edition:||08 April 2015|
|Copyright:||Copyright M. Savage, F. Devine and British Broadcasting Corporation|
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|Title||File Name||Size (KB)|
|GBCS and GfK Methodology and Technical Notes||7616_methodology_and_technical_notes.pdf||2947|
|Study information and citation||UKDA_Study_7616_Information.htm||18|
By principal investigator(s):
Savage, M., Devine, F., Cunningham, N., Taylor, M., Li, Y., Hjellbrekke, J., Le Roux, B., Friedman, S. and Miles, A. (2013) 'A new model of social class? Findings from the BBC's Great British Class Survey experiment', Sociology, 47(2), pp.219–50. doi:10.1177/0038038513481128
Resulting from secondary analysis: