UK Data Service data catalogue record for:

Understanding Homeowners' Renovation Decisions: Findings of the VERD Project, 2012-2013

Title details

SN: 7773
Title: Understanding Homeowners' Renovation Decisions: Findings of the VERD Project, 2012-2013
Persistent identifier: 10.5255/UKDA-SN-7773-1
Depositor: Chrysochoidis, G., University of East Anglia. Faculty of Social Sciences. Norwich Business School
Principal investigator(s): Chrysochoidis, G., University of East Anglia. Faculty of Social Sciences. Norwich Business School
Wilson, C., University of East Anglia. School of Environmental Sciences. Tyndall Centre for Climate Change Research
Data collector(s): Ipsos MORI
Sponsor(s): UK Energy Research Centre
Grant number: NE/J006017/1


The citation for this study is:

Chrysochoidis, G., Wilson, C. (2015). Understanding Homeowners' Renovation Decisions: Findings of the VERD Project, 2012-2013. [data collection]. UK Data Service. SN: 7773,

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Subject Categories

Consumer behaviour - Economics
Energy and fuel - Environment, conservation and land use
Income, property and investment - Economics


Abstract copyright UK Data Service and data collection copyright owner.

VERD is a research project at the University of East Anglia investigating homeowners' decisions to renovate, with a particular emphasis on energy efficiency. VERD stands for Value propositions for Energy efficient Renovation Decisions. The project is a collaboration between researchers from the Norwich Business School and the Tyndall Centre for Climate Change Research, and is funded by the UK Energy Research Centre (UKERC).

This study focuses on why homeowners renovate and why they decide to improve their home energy efficiency. The study is based on data collected from homeowners in two ways: a national survey and (simultaneously) stated preferences for renovation alternatives.

The survey took place in September 2012 and drew from a representative sample of 1,028 UK homeowners, who were asked whether or not they were considering renovations. About half said they were not. The other half, who were, were asked how far along they were in their decision process. About 19 per cent were thinking about renovations in general terms, 16 per cent were concretely planning renovations, and the remaining 15 per cent were in the middle of or finalising renovations.

The study was repeated a year later using two separate sub-samples. One sub-sample included the same respondents from the previous year and the other was a new independent sub-sample.

The data collected allowed the VERD team to answer the following questions:
  • Why do homeowners first start thinking about renovations?
  • How do homeowners decide to renovate? And why do they include energy-efficiency measures?
  • What value propositions are attractive to renovating homeowners? And what role might the Green Deal play?
Further information is available from the UKERC VERD project webpage and the Tyndall Centre VERD project webpage.

Main Topics:
The data cover UK homeowners' renovation decisions and process. Basic household demographic information is also included.

Coverage, universe, methodology

Dates of fieldwork: August 2012 - December 2013
Country: United Kingdom
Spatial units: Countries
Government Office Regions
Observation units: Individuals
Kind of data: Numeric data
Individual (micro) level
Universe: National
UK members of the Ipsos Access Panel in September 2012 and September 2013.
Time dimensions: Cross-sectional (one-time) study
Sampling procedures: Members of the Ipsos Access Panel
Number of units: Wave 1: 1,028; Wave 2: 525 repeated sample; 315 new sample
Method of data collection: Online (web-based) survey
Weighting: No weighting used

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Administrative and access information

Date of release:
First edition: 21 August 2015
Copyright: Copyright G. Chrysochoidis and UK Energy Research Centre
Access conditions: The depositor has specified that registration is required. Available to all registered users. The depositor may be informed about usage.
Availability: UK Data Service
Contact: Get in touch


Title File Name Size (KB)
Technical Report and Experiment Descriptions 7773_public_verd_experiments_dataset_description.pdf 4658
Variable List 7773_public_verd_survey_dataset_description.pdf 356
Survey Instrument Script 7773_public_verd_survey_instrument_script.pdf 361
Study information and citation UKDA_Study_7773_Information.htm 6
READ File read7773.htm 10


View publications... Hide publications...

By principal investigator(s):
Wilson, C., Pettifor, H. and Chryssochoidis, G. (2013) Understanding Homeowners’ Renovation Decisions: Findings of the VERD Project, UKERC Project Report. Retrieved August 19, 2015 from

Pettifor, H., Wilson, C. and Chryssochoidis, G. (2015) 'The appeal of the green deal: empirical evidence for the influence of energy efficiency policy on renovating homeowners', Energy policy, 79, pp.161-176. Retrieved August 19, 2015 from

Wilson, C., Crane, L. and Chryssochoidis, G. (2015) 'Why do homeowners renovate energy efficiently? Contrasting perspectives and implications for policy’, Energy Research and Social Science, 7(May), pp.12–22. Retrieved August 19, 2015 from

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