UK Data Service data catalogue record for:

Media Consumption and the Future of Public Connection, 2004-2005

Title details

SN: 5631
Title: Media Consumption and the Future of Public Connection, 2004-2005
Persistent identifier: 10.5255/UKDA-SN-5631-1
Depositor: Markham, T., London School of Economics and Political Science. Department of Media and Communications
Principal investigator(s): Couldry, N., London School of Economics and Political Science. Department of Media and Communications
Markham, T., London School of Economics and Political Science. Department of Media and Communications
Livingstone, S., London School of Economics and Political Science. Department of Media and Communications
Data collector(s): ICM Research
Sponsor(s): Economic and Social Research Council
Grant number: RES-143-25-0011
Other acknowledgements: The Field Group recruited diarists for the qualitative phase of the research, and ICM Research conducted the survey for the quantitative phase.


The citation for this study is:

Couldry, N., Markham, T., Livingstone, S. (2007). Media Consumption and the Future of Public Connection, 2004-2005. [data collection]. UK Data Service. SN: 5631,

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Subject Categories

Consumer behaviour - Economics
Mass media - Media, communication and language
Political behaviour and attitudes - Politics


Abstract copyright UK Data Service and data collection copyright owner.

This project was conducted under the Economic and Social Research Council (ESRC)/Arts and Humanities Research Council (AHRC) Cultures of Consumption programme, to gather qualitatively rich but also reliably representative data on whether and how people's practices of media consumption (including 'new' media) give them the resources to connect to wider public spaces. The research also examined what implications for forms of democratic citizenship and participation that consumption may have. The research covered the ways that people's practices as media consumers were connected (or not) to their practices as citizens; how individual consumers might themselves understand the relationship between consumption and citizenship; and how far consumers think their media consumption provides them with the resources for citizenship they feel they need and ought to have.

Phase One of the project comprised detailed qualitative work across six regions of England. The diaries of 37 participants' media consumption were analysed, initial and subsequent interviews were conducted with those respondents, and focus group interviews were conducted with diarists. Phase Two involved a telephone survey of 1,017 people, conducted by ICM Research across the United Kingdom that aimed to produce conclusions on the detailed issues about consumption and citizenship raised in Phase One.

Further information and reports may be found on the Media Consumption and the Future of Public Connection project web site.
Main Topics:
This mixed methods data collection comprises 42 diaries, 42 interview transcripts from interviews with the diarists, and 5 focus group transcripts from Phase One of the research, and one quantitative data file comprising the survey data from Phase Two.

Topics covered include time use, media use and consumption, the public world and civic involvement, voting behaviour and civic and political awareness. The diaries covered media use over a period of three months. The survey covered television viewing, radio listening, newspaper and book readership, internet and email use, leisure time, attitude to local area and personal safety, political interest, favourite entertainments, current affairs, political attitudes, opinions of mass media, political and social issues and information sources.

Coverage, universe, methodology

Dates of fieldwork: February 2004 - June 2005
Country: United Kingdom
Spatial units: Government Office Regions
Observation units: Individuals
Kind of data: Textual data
Numeric data
Individual (micro) level
Semi-structured interview transcripts
Focus Group transcripts
Unstructured/semi-structured diaries
quantitative data.
Universe: National
Media consumers resident in the United Kingdom.
Time dimensions: Cross-sectional (one-time) study
Sampling procedures: Simple random sample; Volunteer sample
Number of units: 42 diarists and interviewees; 1,017 respondents to quantitative survey.
Method of data collection: Face-to-face interview; Telephone interview; Diaries
Weighting: Weighting used for quantitative data. See documentation for details.

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Administrative and access information

Date of release:
First edition: 04 July 2007
Copyright: Copyright N. Couldry, T. Markham and S. Livingstone
Access conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions of access for further information.
Availability: UK Data Service
Contact: Get in touch


Title File Name Size (KB)
Data Listing q5631ulist.xls 44
Unclassified q5361uguide.pdf 1344
Data Listing q5631ulist.pdf 27
Study information and citation UKDA_Study_5631_Information.htm 20
READ File read5631.htm 3


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By principal investigator(s):
Couldry, N. and Langer, A. (2005) 'Media consumption and public connection: towards a typology of the dispersed citizen', Communication Review, 8(2), pp.237-258.

Couldry, N., Livingstone, S. and Markham, T. (2006) Media consumption and public engagement: beyond the presumption of attention, Basingstoke:
Palgrave Macmillan. ISBN 978-1-4039-8534-7.

Couldry, N., Livingstone, S. and Markham, T. (2006) 'Connection or disconnection? Tracking the mediated public sphere in everyday life' in R. Butsch (ed.) Media and the Public Sphere, London: Palgrave.

Couldry, N. and Markham, T. (2006) 'Public connection through media consumption: between oversocialization and desocialization?' in P. Simonson (ed.) Politics, social networks and the history of mass communications research, Sage/Annals of the American Academy of Political and Social Science.

Couldry, N. (2006) 'Culture and citizenship: the missing link?', European Journal of Cultural Studies.

Resulting from secondary analysis:


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