UK Data Service data catalogue record for:

Qualitative Election Study of Britain, 2010

Title details

SN: 6861
Title: Qualitative Election Study of Britain, 2010
Persistent identifier: 10.5255/UKDA-SN-6861-2
Series: Qualitative Election Study of Britain, 2010-
Depositor: Winters, K., Birkbeck, University of London. School of Social Sciences, History and Philosophy. Department of Politics
Principal investigator(s): Winters, K., Birkbeck, University of London. School of Social Sciences, History and Philosophy. Department of Politics
Sponsor(s): British Academy
Grant number: SG090860


The citation for this study is:

Winters, K. (2012). Qualitative Election Study of Britain, 2010. [data collection]. UK Data Service. SN: 6861,

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Subject Categories

Election and campaign studies - Politics
Political behaviour and attitudes - Politics
Social attitudes and behaviour - Society and culture


Abstract copyright UK Data Service and data collection copyright owner.

This is a mixed methods data collection.

This research project recorded the views and concerns of Britons before and after the 2010 General Election. By conducting 14 focus groups with people in England, Scotland and Wales the project investigated, qualitatively, pre- and post-election views. The aim was to generate data that: 1) provided insights into the views and perceptions of citizens on politicians, party leaders, and political issues (e.g. civic duty, political alienation, political activism) before and after the general election; 2) allowed for analysis of the meaning that underlies their assessments, uncover sources of normative values, and make explicit the tacit assumptions participants use to reach their judgements. Three additional focus groups were conducted on the night of the first ever Leaders' Debates and the transcripts record people's expectations in advance of the debates and their reactions afterwards. As well as the focus group transcripts, the collection includes a quantitative file of results from the pre-focus group questionnaire given to participants.

Users should note that although audio and video recordings of some of the focus groups have been deposited, they are held for preservation only and are not available for use.

Main Topics:
Topics covered during the focus groups included: people's perceptions of the main party leaders; perceptions of the campaigns; civic duty; the possibility of a hung parliament; and how they came to their vote choice. The questionnaire data covers newspaper readership, political attitudes, government spending and opinions of the main British political party leaders.

Coverage, universe, methodology

Dates of fieldwork: 2010
Country: Great Britain
Spatial units: No spatial unit
Observation units: Individuals
Kind of data: Textual data
Numeric data
Individual (micro) level
Focus group transcripts
Universe: National
Adults aged over 18, participating in 14 focus groups conducted in the weeks before and after the 2010 General Election, in England, Scotland and Wales (comprising a total of 76 participants).
Time dimensions: Cross-sectional (one-time) study
Sampling procedures: Participants were recruited using emails, flyers and snowballing techniques.
Number of units: 14 focus groups (76 participants)
Method of data collection: Face-to-face interview; Focus group
Weighting: Not applicable.

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Administrative and access information

Date of release:
First edition: 20 February 2012
Copyright: Copyright K. Winters
Access conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions of access for further information.
Availability: UK Data Service
Contact: Get in touch


Title File Name Size (KB)
Data List 6861ulist.xls 35
User Guide 6861uguide.pdf 1159
Data List 6861ulist.pdf 148
Study information and citation UKDA_Study_6861_Information.htm 6
READ File read6861.htm 3
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