UK Data Service series record for:
The purpose of the Cancer Awareness Measure (NAEDI-CAM) is to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs, and monitor the impact of campaigns promoting cancer awareness and early presentation.
GN 33419 | National Awareness and Early Diagnosis Initiative: Cancer Awareness Measures
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The Cancer Research UK Cancer Awareness Measure (CAM) is a validated instrument developed by University College London, King's College London and University of Oxford. It is used to assess the level of awareness and anticipated help-seeking behaviour amongst the public in relation to cancer. The purpose of the Cancer Awareness Measure (CAM) is to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs, and monitor the impact of campaigns promoting cancer awareness and early presentation.
Initial data collection using the CAM has taken the form of two surveys, from which datasets are available through the UKDA: a survey of the general British population undertaken as part of the Office for National Statistics (ONS) Opinions Survey (formerly the ONS Omnibus Survey), and a survey of the six largest ethnic minority groups in England (Indian, Pakistani, Bangladeshi, Caribbean, African and Chinese) undertaken by Ethnibus. These surveys were carried out in 2008 and provide a baseline against which to evaluate policy initiatives designed to improve awareness.
The CAM questionnaire addressed the following topics:
The data series are available from 2008.
The universe population is a sample survey of adult individuals in targeted areas.
The information is available at the individual level only.
Variable lists and PDF user guides (including questionnaires) are freely available on the catalogue page of each dataset. To find a dataset’s catalogue page, follow the link to the dataset from this page under DATA ACCESS or from the results pages in our database search engine Discover.
The study is cross-sectional (one-time) study.
The weights are used in the following parts of the study only;
Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs), and Cancer awareness among frontline staff;web page.
Robb, K.A., et al. (2009) 'Public awareness of cancer in Britain: a population-based survey of adults' [Electronic version], British Journal of Cancer, 101(Suppl. 2): pp.S18-S23.
Stubbings, S., et al. (2009) 'Development of a measurement tool to assess public awareness of cancer' [Electronic version], British Journal of Cancer, 101(Suppl. 2), pp.S13-S17.
Waller, J., et al. (2009) 'Awareness of cancer symptoms and anticipated help-seeking among ethnic minority groups in England' [Electronic version], British Journal of Cancer, 101 (Suppl. 2), pp.S24-S30.