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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_2M1
LabelWhere see/ hear adverts?
Question text Where did you see, hear or read about this/these advertisement(s)? Television adverts
Responses
1 Television adverts 738
2 Magazine adverts 112
3 Newspaper adverts 117
4 Radio adverts 26
5 Posters 32
6 Cinema 2
7 Leaflet 27
8 Video 3
9 Somewhere else 29
10 Don t know 9
Sysmiss 799
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.2 CODE ALL THAT APPLY
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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