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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_2M2
LabelWhere see/ hear adverts?
Question text Where did you see, hear or read about this/these advertisement(s)? Magazine adverts
Responses
1 Television adverts 56
2 Magazine adverts 267
3 Newspaper adverts 204
4 Radio adverts 51
5 Posters 53
6 Cinema 2
7 Leaflet 44
8 Video 3
9 Somewhere else 28
10 Don t know 0
Sysmiss 1186
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.2 CODE ALL THAT APPLY
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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