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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_8C
LabelKite - is aimed at someone like me
Question text I am now going to read out three statements about this advertisement and I'd like you to tell me to what extent you agree or disagree with them, choosing your answers from this card: This advert is aimed at someone like me
Responses
1 Completely agree 39
2 Moderately agree 44
3 Slightly agree 29
4 Neither agree nor disagree 16
5 Slightly disagree 16
6 Moderately disagree 8
7 Completely disagree 37
8 Don t know 3
Sysmiss 1702
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.AG
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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