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Variable

UK Data Service variable record for:

ONS Omnibus Survey, March 1999

Variable Details

VariableM226_8D
LabelKite - I like this advert
Question text I am now going to read out three statements about this advertisement and I'd like you to tell me to what extent you agree or disagree with them, choosing your answers from this card: I like this advert
Responses
1 Completely agree 75
2 Moderately agree 47
3 Slightly agree 23
4 Neither agree nor disagree 30
5 Slightly disagree 4
6 Moderately disagree 4
7 Completely disagree 7
8 Don t know 2
Sysmiss 1702
DisclaimerPlease note that these frequencies are not weighted.
LocationONS Omnibus Survey, March 1999
Interviewer InstructionsSHOWCARD C226.AG
UniverseAdults, aged 16 or over, living in private households in Great Britain.;Adults;Households;National
SamplingMulti-stage stratified random sample
Study TypeRepeated cross-sectional study, monthly (up to year 2000), 8 cycles per year thereafter.
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